Master Molty Foam is a household name in Pakistan and a brand that is known not only for its top-quality mattresses but also for its emotional and innovative advertisements. The company has been a part of many notable campaigns in the past, but lately, it has stepped up its game and has put forward two exceptionally esteemed campaigns, namely the ‘Bill bed’ campaign and the ‘Women of strength’ campaign. Both of which are extremely progressive steps taken by the company as it not only embodies its humanitarian side but also shows that the company has a specific vision in mind; a vision that it is more than happy to standby.
Molty Foam in its ‘bill beds’ campaign, addressed an issue that plagues the streets of not only Pakistan but the entire world. And it not only addressed the issue but provided an innovative and magnanimous solution to the problem. The streets of Pakistan are filled with individuals that have no homes to go to and sleep at night, they spend their hours of darkness surrounded by the cold, brittle wind as they lie on the concrete pavements. These homeless people generally are labourers from the rural areas or people that were devoured by their bad luck or poverty. These individuals usually spend their days working under harsh conditions and they don’t even have a bed to go to and sleep during the night. To aid these people and to help overcome this problem that seemingly no one has tried to seriously solve in the past, Molty foam started their ‘Bill beds’ campaign. The campaign consists of advertisement billboards that transform into mattresses that the less-fortunate can use as beds during the night. This CSR campaign that was initially conceptualized by an agency known as BBDO, with the help and aid of Molty Foam has been able to accommodate as many as 40,00 labourers and homeless people every night. In the last few months, the companies have begun spreading this campaign all over Pakistan, the cities where this campaign is in full swing include Lahore, Multan, Sheikhupura, Gujrat, Rawalpindi, Daska, Faisalabad, Sialkot, and Gujranwala. At this point in time, according to the statistics, there are about half a million-homeless people in Pakistan that have to spend their nights on the streets without the comfort of a bed and Molty foam is on a mission to provide each and every one of them with a mattress, where they can sleep comfortably.
#ShareHope Master MoltyFoam has installed billbeds all across Pakistan, helping thousands of people get a good nights sleep. #MoltyFoam #AsliFoam #ComfortLiving #MoltyFoamBillBeds #BillBeds #HelpingTheOnesInNeed #MoltyFoamHelpsPakistan #MoltyFoamSteppedUp #MoltyFoamInstallsBillBeds #cannesfilmfestival #contribute
These billboard beds aren’t just low-quality mattresses that were provided half-heartedly, rather they are weatherproof and extremely comfortable; these hammock-like mattresses also serve as advertisement billboards during the day. This idea is incredibly innovative and has garnered a lot of support from the general public, the masses are praising the company for their unique vision. Although a similar campaign was started by DesignDevelop.in the past, the idea of using these beds also as billboards definitely was the result of Molty Foam’s visionary contemplation. Through this campaign Molty Foam has presented an easy solution to a problem that infects a large part of the world’s population, and if only their concept and idea is taken up by other companies across the globe, many unfortunate people will finally be able to get a good night’s sleep.
Molty Foam has also always been a supporter of female empowerment and their new ‘Women of strength’ campaign is only further proof of their stance.
Urdu version of Muniba Mazari. Master MoltyFoam recognizes women of strength, Muniba Mazari the Iron Lady of Pakistan. Pakistan’s first goodwill ambassador for UN Women. Named in BBCs 100 most inspirational women in 2015. Honored by the Karic foundation for humanitarian services,Serbia. Featured in Forbes 30 under 30 in 2015. Go excellence Trainer award holder Canada. She has taught us that limitations are just an illusion in our minds and nothing in this world can stop you from achieving your goals. #MasterMoltyFoam #MoltyFoam #AsliFoam #MunibaMazari #IronLady #WomenStrength #Sleep #Comfort #MoltySleep #FollowYourDreams
Their new campaign features and honours Muniba Mazari, who is also known as the Iron Lady of Pakistan. Muniba Mazari stands as a symbol of strength and perseverance for women across the nation. She is not just an average woman, rather she embodies an extraordinariness that exists within very few people, she is not only an artist but also a model, activist, singer, and motivational speaker. She uses a wheelchair because of an injury that she sustained when she was 21 years old, but she didn’t let that stop her from achieving greatness. Today she holds the honour of being Pakistan’s first wheelchair-using model. She is also the National Ambassador for UN Women Pakistan and was among BBCs 100 most inspirational women in 2015.Not only that, but she was featured in Forbes 30 under 30 due to the excellence she had shown in her field. Additionally, she was also honoured by the Karic foundation for her humanitarian and social work in Serbia. Molty Foam’s campaign aims to celebrate women like Muniba Mazari who have broken the shackles of stereotypes and society and have risen above everybody’s expectations. The idea behind this initiative is to teach women everywhere that nothing can stop them from achieving greatness; that obstacles that seem massive and impenetrable are mere illusions that one can overcome through sheer determination.
Master MoltyFoam recognizes women of strength, Muniba Mazari. Pakistan’s first goodwill ambassador for UN Women. Named in BBCs 100 most inspirational women in 2015. Honored by the Karic foundation for humanitarian services,Serbia. Featured in Forbes 30 under 30 in 2015. Go excellence Trainer award holder Canada. #MasterMoltyFoam #MoltyFoam #AsliFoam #MunibaMazari #IronLady #WomenStrength #Sleep #Comfort #FollowYourDreams
Molty Foam should be given extreme credit for the innovation that their campaigns embody, as the company does not dally needlessly and surround itself with insincere and monetary-driven farces. Rather the company uses its success and reach to actually make a difference in people’s lives, whether it is by providing people in need with comfortable beds or by showcasing role models that people can draw inspiration from. Through their excellent marketing strategies and campaigns, it is clear to see that Molty Foam is way ahead of the (superficial) times and is definitely on the right track.